Elliott's blog

A photo diary of my adventures

Monthly Archives: November 2010

Jamaica with Warby Parker

We spent last Monday in Jamaica giving vision tests and fitting adults with reading glasses. We saw 250 patients. We gave out 180 pairs of reading glasses and referred 70 patients for advanced screenings.

Elliott Bisnow

Brett Leve and Thayer Walker. This was the 2nd station to test

Justin Cohen

Jeff Rosenthal

Warby Parker founder Neil Blumenthal.  Warby Parker sells trendy / high end glasses for under $100 (Neil is wearing them above).  With each pair they sell, they give a pair of reading glasses to someone less fortunate around the world.

We are fans of companies like TOMS, FEED Projects and Warby Parker who have added giving to their business models.

Atomic Tom – (live on NYC subway)

The Revolution in Cool: Why doing real sh*t is the next big thing

Original Post by Nathaniel Whittemore

There is a revolution in cool, and more than any other shift in the cultural zeitgeist, has the potential to change the world.

Historically, cool has been fundamentally about not caring about things. Anyone who went to high school passionate about academics, music, or just about anything other than sports knows how true this is.

…But there is a change afoot. All of a sudden, giving a shit is cool. Being passionate is cool. Getting involved is cool. Being creative is cool. Building real things is cool…a new Gap campaign which features actors, models, and…the founders of Foursquare?

There are some key individuals and organizations curating this shift, as well. None stick out as clearly as the Summit Series. Full Article Here