The Revolution in Cool: Why doing real sh*t is the next big thing
November 17, 2010
Posted by on
Original Post by Nathaniel Whittemore
There is a revolution in cool, and more than any other shift in the cultural zeitgeist, has the potential to change the world.
Historically, cool has been fundamentally about not caring about things. Anyone who went to high school passionate about academics, music, or just about anything other than sports knows how true this is.
…But there is a change afoot. All of a sudden, giving a shit is cool. Being passionate is cool. Getting involved is cool. Being creative is cool. Building real things is cool…a new Gap campaign which features actors, models, and…the founders of Foursquare?
There are some key individuals and organizations curating this shift, as well. None stick out as clearly as the Summit Series. Full Article Here